a place as vibrant as its people: a campaign for campus renewal
This Bennington Fund campaign focused was a response to a $1,000,000 pledge for campus renewal projects when the College raised $2,000,000 from 2,500 donors. I developed a year-long campaign strategy and messaging that educated constituents on the College’s campus renewal progress and ongoing needs; expanded philanthropic support for campus renewal; and would raise two million dollars from 2500 donors. By designing a campaign that humanized campus the campaign revealed the interconnectedness of the College’s history and its physical space. The campaign exceeded the Fund’s goals of $1.475 million and 2,500 donors and the College saw increases in giving from virtually every constituent.