art & copy
at bennington we read. a lot.
Challenge: Make something of the 700+ applicant book recommendations that can be mailed to accepted students. Response: Formatted as a giant poster, with books organized by the Library of Congress catagories, accepted students recieve something distinctly Bennington. The poster allows for admits to get a glancing sense of the wide range of interests through subheads and describes Bennington's collection development philosophy that mirrors the College's larger philosophy of building knowledge around driving and current interests of its students, faculty and staff. On the reverse side of the poster was a graphic instruction guide on building a pinhole camera out of the mailing tube the poster was sent.
Create an affordable thank you piece for associate level donors and senior gift contributors