bennington & downtown guide
Location matters to prospective students and their families. Gone are the days that a good college and a well-fit education ruled decisions. Today, more than ever, a college's location and the town it is situated within is one of the top considerations of students when choosing where to apply to college. The town of Bennington's promotional efforts were scattered, outdated and ad-driven, geared to older tourists. I created a "Bennington & Downtown Guide" to provide companion marketing materials on the town and a full history and guide to Bennington's own campus. Playing heavily into vibe, working with designer Carol June Jessop, we developed a piece that was conceptually driven, curated, and affordably produced for mass distribution and reprinting.