the Bennington Magazine

From 2012 to 2021, I served as editor and creative director of Bennington magazine, leading three major redesigns that redefined its scope, influence, and industry impact.

In 2012, I expanded the magazine from 64 to 84 pages, introduced perfect binding, and transitioned to full-color throughout—elevating production quality while cutting the print budget by 35%.
In 2016, I repositioned the magazine to engage audiences beyond Bennington, designing a publication that spoke to thought leaders and industry influencers. That same year, I was invited to present at the CASE District I conference on how strategic editorial decisions can shift institutional positioning.
In 2019, I pioneered the first alumni magazine in the country to replace traditional themes with a section entirely shaped by alumni voices responding to a central question—authentically capturing the intellectual character of Bennington. The magazine earned all eligible CASE honors and a nomination for the Robert Sibley Magazine of the Year Award, the industry’s highest recognition. This model went on to influence leading institutions, reshaping how alumni publications foster engagement and storytelling.
In 2020, I led the design and launch of the Bennington online magazine— prioritizing engagement and accessibility.

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what did you once believe to be impossible that you now think is possible?

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This issue marked the second phase in the Bennington magazine redesign. The first issue introduced the concept of asking readers a question and featuring their selected and edited responses. The second issue extended this redesign, fully developing a "Headliners" section that prominently featured alumni, faculty, and students making national or international headlines. This approach created a coherent and consistent story of the college's reach and alumni reputation for both affiliated and unaffiliated audiences. The "Headliners" section has since become a standard feature in many alumni magazines.

Additionally, we enhanced the class notes section, recognizing it as the cornerstone of our magazine, and extended its editorial and design presence to align with our overall vision.

what didn’t exist before you made it?

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This was the inaugural issue of a complete redesign and reimagining of the alumni magazine. The issue feature well was authored entirely by alumni responses to the magazine’s question; a new National Review department was established at the front of the book; and the notes section was redesigned to be organized by content rather than class year. For this reason, we also added an alumni index.