we work here: a campaign
In 2017 We Work Here: A Campaign for Field Work Term won the CASE GOLD award for programming branding excellence. the campaign focused on the college’s field work term program, deepening understanding about its relevance and merit in a changing world. following the completion of the campaign, Bennington was highlighted by US News as one of the top ten colleges for internship experience. on the heels of the campaign, the college saw a record number of employers looking to recruit Bennington students. these stories, voicing, positioning and research have fed admissions and FWT narratives, and have strengthened bennington’s overall position.
