How do you show the real-world value of a liberal arts education?
At Bennington, we answered that question not with a slogan, but with stories. As writer, editor, creative director, interviewer, and strategist, I led the We Work Here campaign in close collaboration with designer Carol June Jessop, multimedia editor Keegan Ead, and VP for Communications Janet Lape Marsden. Created entirely in-house, the campaign used field interviews, video storytelling, employer engagement, and social media to illustrate how Bennington students and alumni work—not just in jobs, but in the world. The campaign earned national attention and landed Bennington on key lists, including the U.S. News “Colleges Where Work Counts” list and Forbes’ “Most Entrepreneurial Colleges” list. Following its completion, paid internship and postgraduate job listings on the College’s jobs board increased by more than 500%. The campaign also received the CASE Gold Award for its innovation, voice, and measurable impact.