Campaign Launch Video | Director & Writer
Bronze Telly Award Winner, 2019

Contracted to direct the feature video for the public launch of a historic $300 million endowment campaign, I led the development of a clear and emotionally resonant narrative designed to move the room at the campaign’s unveiling. The charge: inspire new donors, reaffirm the commitment of loyal alumni, and translate institutional priorities into a compelling, human-centered story. I collaborated closely with the college and Knowable Media to conduct in-depth insight interviews with more than 20 students, alumni, faculty, and leaders—surfacing voices that could credibly and powerfully speak to the college’s future. The video became a cornerstone of the campaign, empowering advancement leadership to clearly articulate the vision and secure over 200 new major gifts. The results exceeded all expectations: campaign goals were reached years ahead of schedule, prompting a $200 million increase to the original goal. The college ultimately raised $500 million in the time they expected to reach $300 million. This flagship video anchored the public launch and was later accompanied by a series of targeted short-form videos that expanded on the campaign’s messaging.